TripleSpoke Identity & Collateral

A three-dimensional wheel that subtly hints at a speech bubble (and thus double entendre of “spoke”) evolved from a simple sketch for another name that was later changed to reflect the three primary assets of any model of communication; a listener, a sender and a message.

The name and logo TripleSpoke evolved from was “DesignSpoke,” (slide 4) which I developed for the original renaming launch meeting. A wheel with five spokes had a one highlighted to correlate with the word ‘design.’ This was to symbolize the way in which design connects the brand at the hub to the outer rim of the audience.

This identity was produced while working at TripleSpoke and supervised by Phil Black.