This logo system was developed for an internal branding campaign for a large client of TripleSpoke’s. They came to TripleSpoke with the basic framework of the 4 S’s that describe the four key aspects of brand differentiation that had to be communicated to the sales people and internal teams. In the course of a few hours, I worked to develop three concepts and three separate names that would bring the 4 S’s under one umbrella term. “S Notes” is a dual-meaning name, referencing the ‘notes’ that must be ‘hit’ by the salespeople, as well as the ‘notes’ that are distributed in the program. The logo was selected for it’s modularity and ability to be a parent logo that fed into four distinct children.
This system was created while working at TripleSpoke and supervised by Phil Black.