The horticulture industry is not known for its ground-breaking creative work outside the greenhouse. So when Plug Connection, one of the country’s largest plant producers, approached BatesMeron Sweet Design for a new creative message, we gave them something playful and edgy to stand out in a sea of conservative collateral. The concept of [plug + play] pushed the boundaries by being a surreal tangent on the core difference Plug Connection brings to the market. The massive campaign (intended to last 3 years) was used on a diverse array of collateral including catalogs, flyers, signage, brochures and more, generating great buzz in the horticultural industry.
This brochure was produced while working at BatesMeron Sweet Design.