A new entertainment venue in Aurora, Illinois, RiverEdge Park is “your backyard away from home.”
Easily one of the more complex sites I’ve worked on, the initial designs (Slide 3) were based on the logo alone. As branding work progressed, the tone shifted to a textured, grungy feel (inspired by the work of designer Bridgette Rater, who also created the logo). This presented some interesting challenges for website programming, but the developers of Marshall were up to the task of implementing my adaptation of Bridgette’s brand work. The result is a richly layered site with a rock-and-roll vibe that’s still playful and inviting.
Visit the beta site here, but check back as we continue to roll out new features!
This website was produced while working as a contractor for Marshall Creative.